Bok wrote: ↑
Thu Jul 16, 2020 6:24 am
Also deafening silence in regards to recent fake accounts for promotion and screenshots taken of later disappeared heated discussions...
He knew exactly what happened and has no reply which would not make him look worse than it already is.
I think Adagio is late to that game, which makes them more obvious. If you go somewhere like /r/tea on Reddit, when someone just "happens" to post a photo of a brand's teas as an enthusiastic new tea drinker and it also just happens to get an unusual amount of upvotes, there is some expectation that maybe this is a form of guerilla marketing, or at least was originally until it got enough momentum to carry on its own as a trend. I think that TeaChat might have been when this style of marketing first started to take off, but it was not Adagio that was benefiting. My guess is that they eventually realized this and began removing tea reviews even by genuine posters and trying to do their own fake posts.
I think when it started, Adagio might have been trying to do what Stash Tea was doing in the late 90s, where by becoming a general tea resource it raised their own reputation: https://web.archive.org/web/19981212033 ... shtea.com/
But back then I don't think vendors pretending to be drinkers to raise the profile of hard-to-sell teas was really a problem, although I could be wrong.
Part of it I think was that the internet was less international when it came to selling things, people bought from vendors located in their own countries, which meant that if a vendor misrepresented itself it could very well end up in court. When the sale crosses international borders, it becomes much more complicated and unlikely to resolve itself in that way, so "But we might get sued" is not necessarily the concern now that it was at that time when it comes to shady forms of marketing.