In 1938, "Orange Pekoe" was still a highly popular term -- Charles & Co. was selling seven different teas with Orange Pekoe in the name, although
Esquire was starting to get a bit
resentful about it.
However, there were just as many varieties of Formosa oolong. I think it's sort of interesting that they were dividing up their bulk oolongs by numbered grades, similar to the way that Ten Ren does it today. That their branded Formosa was called "American Beauty" is also interesting -- as far as I can tell, Oriental Beauty was not a well-known term for a type of Taiwanese oolong before Ten Ren started selling it under that name. (1990s?)
Louis Sherry is still around (
https://www.louis-sherry.com/), but is really only known for their gift-tins of chocolates nowadays.
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White Rose is mostly remembered nowadays in non-tea circles for their advertising T-puzzles -- for many years they were thought to be the inventor of this style of puzzle.
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"Tea Balls" in this case were the name given for the original style of tea bags, as non-disposable tea balls were already well-known. The only company I know of that still sells tea in this style of bag is G.H. Ford (
https://www.ghfordtea.com/), another New York company.